- Jentzen Kaniho
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- How to Start & Grow a Business
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Imagine waking up each morning with the freedom to work on something you love, knowing you’re on your way to building a 7-figure company.
In 2024, this dream is more attainable than you think.
Whether you want to create a lasting legacy, or simply buy a farm and enjoy the simple life, the steps to success are at your fingertips.
Ready to discover how?
Let’s dive in.
1. Start with Why
What is your reason for being? Find yours by asking yourself:
What do I love?
What am I good at?
What can I be paid for?
What does the world need?
These reflections guide the direction your business needs to take.
2. Find Your Niche of One
If you want to own a million-dollar business,
You need to own a niche and become a Category Champion.
Here’s how to become a powerhouse brand that beats the competition:
Focus on something you know better than anyone else in the world. Mine is copywriting.
Analyze trends and double down on data to carve out a unique space where your expertise thrives.
Authenticity and specificity attract.
Niche down to build lasting brand equity.
3. Build an Audience
Building an audience requires strategic platform selection and consistency.
Focus on 2, curate content that fuels your curiosity, and commit to publishing daily.
Embrace imperfection and experiment.
Done > Perfect
Content + Community = Commerce
Content creation is not a solo journey. You can’t do it alone.
Engage and interact with your audience to foster community and cultivate your army of raving fans.
It takes a community to raise a community.
Use ConvertKit or Beehiiv (what I use) to build your direct communication line.
Put in the reps - publish weekly for 50 weeks straight (and have fun with it).
Craft a unique voice and visuals for brand recognition.
Include 1 CTA per email and link to your newsletter in your socials.
5. Start a Paid Community
Lead with value first.
Establish your space on Skool and set up clear community guidelines.
Kickstart with an initial offer to your email list to get your first 100 dedicated members.
Announce in your newsletter and build your tribe.
6. Launch a Course
Harness this lucrative avenue for knowledge sharing: Skool.
Create your framework, curriculum, and modules to inspire a movement.
Iterate and improve your course content like a software product – always in beta.
7. Sell or Hire Out & Scale
Implement these steps with boldness, precision, and passion, and sell for profit.
Buy a farm with lots of land, cows, chickens, and a pig.
Or hire out and scale by leveraging other people’s time and resources.
There’s your ticket to freedom.
Conclusion
The path to building a 6 or even 7-figure business in 2024 is clearer and more accessible than ever before.
By starting with a deep understanding of your purpose, carving out a unique niche, and fostering a dedicated community, you can lay a strong foundation for your business.
Consistent content creation, direct communication through newsletters, and the development of paid communities and courses further enhance, your reach and impact.
Whether you choose to sell your company for a profit or scaling it, the steps outlined here provide the basic yet comprehensive roadmap to solopreneurial success.
Let me ask you this..
Are you ready to embark on your journey to a 7-figure company?
Start by
Identifying your "why" and find your unique niche.
Building your audience and engaging with them consistently.
Launching your newsletter and paid community, and consider creating a course to share your expertise.
Don’t wait for the perfect moment; take action now and transform your vision into reality.
Remember, the time to build your dream business is today.
Need help? Click here and let’s jump on a call to discuss how we can create a path forward today!
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